The Wonderful Wizard Of Dr. Oz On “Success Vs. Significance”

Category : HEALTH & BEAUTY

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Believe In Your Work And Just Do It…

Category : CAREER

How To Ask For A Raise…And Get It

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Revamp Your Social Media Profiles And Get Hired!

Category : CAREER

Top 5 Social Media Traits Sought by PR Recruiters

Featured in by Katie Kelley

Gone are the days when a single paper resume could determine your future. In today’s world of online communications, social media has proven to be an effective tool for making friends, planning events, and yes–landing you your dream job.  Recruiters are using social media platforms to break past the impersonal resume in search of a more meaningful connection. 

While a polished resume is still essential, social media platforms provide the opportunity for candidates to put themselves center stage and engage the audience instantly.  Outlets such as LinkedIn and Twitter showcase your experience, skill set, and personality in ways a resume falls short; they make you human.  A shared connection or common interest can lead to a more enriching conversation during the screening and interviewing process, making you standout from other candidates.  However, the ability to broadcast yourself to the masses can also hinder your chances of getting a job if not used appropriately. 

Here are the top five things a Public Relations recruiter is looking for in your social media profiles:

1.  Do you have the accounts?

If your resume boasts your “social media savvy skills, we’re expecting you to at least have the accounts, and profiles that show current activity. The communications industry today has an extensive online presence, so we’re looking for people who use relevant and trendy tools to promote themselves. Recruiters weigh each profile differently; we recommend focusing roughly 85% of your time on LinkedIn, 10% on Twitter, and 5% on Facebook.

2. Does the profile make sense?

We expect your resume and LinkedIn profile to be consistent and up-to-date. This proves you are actively using the platform and maintaining an updated resume. Translation? You are serious about getting the job. The summary section on your LinkedIn profile serves as the perfect channel to explain any time gaps on your resume (i.e. took a year off to travel the world, volunteer, write a book). 

3. Is it organized?

A cluster of words or a profile as dry as the desert makes the recruiter’s job easy; “next candidate please”. Provide enough information to convey your talent and experience, but don’t over complicate things. Well-organized profiles are not only easy on the eyes, but convey your ability to communicate clearly and effectively. After all, you are claiming to be a communications expert.

4.  Are you connected?

Your resume claims you follow “key industry leaders and PR trends”. Therefore, we expect you to be following relevant companies, reporters, and other industry leaders on Twitter. It also doesn’t hurt to follow the company where you’re applying for a job.

5 . Is there personality?

Resumes are cut and dry. LinkedIn and Twitter are your chance to add personal flare when it comes to presentation and content. Have a personal blog? Including a link allows the recruiter to see the human behind the curtain. Whether it is business related or not, blogs and web pages illustrate a true passion for communications, public outreach, networking, and also exhibit your writing abilities and general thought process (just make sure it’s appropriate).At the end of the day, use common sense and imagine what your online profile would convey to a stranger.  Include a professional photo on all of your profiles. No, we are not searching for America’s Next Top Model cycle 17, but we do want to know that you can present yourself professionally and succeed when client facing (rule of thumb- would Grandma approve?).  Tweeting about business and PR topics nonstop is not necessary, but a certain portion of tweets surrounding industry news and happenings shows your interest and enthusiasm for the field.  Edit, edit, edit.  Then edit again.  Typos, spelling errors, or incorrect grammar on your profile means your resume just swan dove into a crowded pool of rejected candidates; it doesn’t show the recruiter you have a genuine drive or desire for success.  Today’s job market is tougher than ever, and social media platforms can help or tarnish your chances of furthering your career.  Take the time to build your profile, think things through, and promote your true self in your best light.

What are your thoughts on this subject? Please send me your comments.

Out & About In Tempe, Arizona With Heather Davis

Category : CAREER

Let’s head Out & About with Heather, a CanUworktomorrow member from Tempe, Arizona.

All week long its go, go, go.  I feel like I’m running around like a crazy woman with my head cut-off.  Hmmm, maybe it’s just simply caffeine overload. Today was a bit crazy.  Surely, I’m not alone here?  There just isn’t enough time to get everything done.  So, on Saturday mornings I play catch-up.

Typically, I sleep until 8 a.m. and wake up to the glorious smell of freshly brewed coffee.  A fabulous way to start the day if you ask me, right?  Right.  A little Splenda, a little half and half, a few ice cubes and I’m good to go.  As I’m enjoying my splendid cup of joe I usually start my laundry and clean my apartment.  And while the clothes are drying I hit the gym.  The 45-minute dry time is perfect for my 20 minutes of cardio, 20 minutes of lifting, and 5 minutes of stretching.  More fabulousness to my day if you ask me!  By 10 o’clock my place is spotless, everything’s in its place and I’m ready for the new week!  Yippee.  Now it’s time for the “fun” errands.

By 11 a.m. I’m out the door.  It’s time for the fun stuff.  There’s a method to my madness on Saturday.  Really there is.  I have a very succinct plan – in essence I make one big circle when running errands.  Save’s gas and money, and that leaves funds for the wardrobe.

Here goes… I turn out of my complex, and go across the street.  And I magically appear at Starbucks.  Ahhh, yes…I’m lucky to have one right across the street.  I order my drink of choice: Iced Venti Green Tea with 1 pump of Classic syrup.  Yum!  I highly recommend a treat to one self while completing your errands.  Don’t you?  For me my nice cool beverage does nicely.

Alright, treat in hand and it’s time for the rundown.  I head over to my favorite outdoor shopping center, Tempe Marketplace.  Dry cleaners.  Michael’sUltaTargetBarnes & Noble.  Grocery store.  Home.  I make one big circle.  Seriously, I do.  I’m a little Type A personality, can’t you tell?  Funny, I know.  But, a girl’s gotta do what a girl’s gotta do, right…?

After the groceries are away, I slip into my suit and hit the pool.  It’s time for a little relaxation.  I round out the afternoon with a frosty fruity beverage, a little sun, a little reading.  Oh, and let’s not forget the sunscreen.  A wonderful day if you ask me.  But, it’s not over yet – it’s time for date night!  First things first, I watch the beautiful sunset.  The sky turns various shades of orange, pink, purple.  Ahhh, it’s a sight to see and one I never tire of.  A wonderful transition to evening, date night here I come!

My guy and I hit one of our regular haunts, The Parlor or Juan’s, and have a scrumptious dinner with a sinful chocolate dessert.  Oh, and let’s not forget a cocktail or a glass of vino.   We usually make it a point of going to locally owned restaurants rather than chain restaurants.  And as “regulars” it’s pretty cool to be known by name by the staff and they know what you like to eat it’s a special touch of sorts.  And it does have its perks if you know what I mean.  Wink, wink.  When we aren’t heading to one of our favorite eateries you might just catch us at Sun Devil Stadium gearing up to watch the Devils in-action or ready for tip-off at a Phoenix Suns game.  On a side note, we do hope there will be a basketball season this year, fingers crossed.

So, what are your plans while you’re Out & AboutCanUworktomorrow would love to hear what you’re up to in your town.  Check back soon as we are heading to other cities for regular Out & About posts.  Next up:  Los Angeles, New York City, Chicago, and Austin.

Until next time.  Guest Writer, Heather Pranitis signing off.  If interested in participating on a future Out & About post for your city comment on this post and email